McClurgs Jewellers
- Social Media Management
- Marketing
- Brand Collaborations
- Content Creation
Established in 1914 McClurgs are Hawke’s Bay’s oldest and most trusted jewellers. They are a fourth-generation, locally owned and operated family business which up until working with Someday Studios only relied on their local customers and word of mouth for promoting their product.
Someday Studios has worked closely with McClurgs over the last year directing and launching an all new brand and creating their online presence from scratch with a new website and social media.
In order to grow and expand, Someday needed to create an online platform for the McClurgs brand to grow. Our goal was to create a new aspirational brand that talks to modern day love to draw in a new audience, while still acknowledging their 100 years of heritage and nurturing their existing loyal customers.
An area we greatly focused on was creating an engaging social presence to grow the social following and ultimately driving in-store inquiries leading to sales. This was achieved through research of the current market and creating a unique social media strategy that speaks to tradition, modern day love, vision and the McClurgs brand allowing us to engage with different target audiences.
Since working with McClurgs from the brand refresh, launch of a new website and social media, online and traditional advertising and PR McClurgs has seen a 25% increase in revenue.
