Yu Mei
- Public Relations Strategy
- Media Relations
- Eventing
- Influencer Management
Yu Mei has been a client with Someday Studios since 2019, a luxury leather goods brand, devoted to creating systems for forward thinking individuals. With integrity and sustainably at their core, Yu Mei utilises deer nappa from the South Island; creating premium pieces out of material that would otherwise be landfilled.
Event Imagery at Yu Mei Lounge by Holly Burgess Raukura Turei by Holly Burgess
Yu Mei needed a strategy to support its Regeneration Campaign, Land to Luxury and communicate its regenerative processes – a circular model of production and consumption that showcases the brand’s commitment to minimising waste at every stage of the product life cycle.
We produced articles for the Regeneration Newspaper which was distributed far and wide to consumers, media and KOLs across NZ, AU and New York as part of a broader international brand awareness and engagement push.
We garnered press articles across lifestyle, business and industry publications to build awareness and position Yu Mei as a brand with purpose and integrity that facilitates a regenerative approach to product stewardship.
We hosted two events to support the Regeneration Campaign – an intimate dinner with friends of the brand, and a larger consumer focused event to engage the Yu Mei community, showcasing the brand’s strong community and advocacy amongst KOLs, media and Club Yu Mei.
