Almighty
- Brand Activation
- Content Creation
- PR
- Media & Influencer engagement
Almighty Active - Experiential PR campaign
To launch Almighty Active, NZ’s first caffienated sparkling water targeted at active go getters and an alternative to energy drinks,we built a state-of-the-art Almighty Vending Machine that popped up around Auckland offering a place to pull in for a pick-me-up no matter what time of the day.
Inspired by the nostalgia of 90s arcades and gaming, we created a design-led self-service experience that served not only cold cans of Almighty but also branded merchandise (tees, socks, tennis balls, skipping ropes, strength bands) that encouraged people to get active.
Partnering with popular fitness brands, Les Mills, Fitness Altogether, Studio Box, we hosted media and infulencer activations.
The Almighty Vending machine then went on a road trip around the country to universities.
