Sala
- Brand Strategy
- Brand Identity
- Social Media Strategy
Sala is a multidisciplinary movement studio, seen as Auckland’s most elevated yoga studio; merging tradition with creativity.
In partnership with SUNDAY BEST
Sala needed a brand refresh that reflected and elevated the new business pathway, and provided room to evolve further as the brand builds towards a full wellness and lifestyle offering.
We worked alongside design studio Sunday Best on a brand strategy and direction that brought to life a concept around energy, and the idea that Sala should be seen as an energy source – where movement elevates the mind, body, and spirit.
Like the gym, the classes, and the teachers, we wanted the brand to capture that sense of energy, movement and excitement. We wanted the brand to feel fresh in the health and wellness space.
As the Sala continues to grow and evolve, Someday Studios works closely with Sala founder Sarah Lindsay in Creative Direction and Production.
