Beetl Skincare
- Brand Creation - Naming & Identity
- Brand Strategy
- Social Media Strategy
- PR Strategy & Communications
- Content Creation
- Website Direction
- Packaging
BEETL is a new skincare range dedicated to the protection and care of women and their families. BEETL makes natural skincare, using a select range of quality, natural ingredients that are gentle but effective. Suited to all skin types, especially sensitive ones.
In partnership with SUNDAY BEST
From naming and brand identity through to website, packaging, social media and launch, Someday Studios worked alongside Kirsty Stanbridge and Sunday Best to create and launch a brand that was understated, simple and purpose driven, just like the product itself.
The logo and illustration was designed to reference founder, Kirsty Stanbridge’s memories of childhood, and the name a nod to Kirsty’s family car growing up, an old VW beetle, a fitting connection to the herbs that compose the skincare range and the inspirational woman behind the formulations.
With the launch of the product line, Someday Studios garnered press coverage across leading lifestyle and business media including Fashion Quarterly, Viva, NZ Herald business, Good Magazine, Homestyle, NZ House & Garden, Sunday Magazine and more.
