ZOOP
- Brand Identity, strategy and packaging design
- Launch Campaign Creative
- Website Development
- Content Creation
- Social Media Strategy & Management
- PR Strategy & Communications
- Ambassador Management
ZOOP is an adventure cosmetics company that boasts the best performance spec formulation. ZOOP’s sunscreen range isn’t designed for lazing on the beach - it’s for those who want to make the most of their mission on bike, skis, wakeboards or laser sailors, and need the right tools for the job. Creative partners: Video by Supernormal Illustrations by Vacation Studio Design by Origin Studio Brand identity by SUNDAY BEST
With the launch of ZOOP’s range of plant-based sunscreen, Someday Studios created the campaign “It’s Better Outside” with a mission to celebrate the epic adventures that can be had in our New Zealand backyard.
In creating the It’s Better Outside tagline, we searched NZ & Australia high and low to find two ambassadors to take The Best Job In The World - 1 month road tripping in the ZOOP VW Campervan showing kiwi’s how to live and breathe the outdoors. Through Instagram, TikTok and content creation, they proved what summer has to offer, spotlighting New Zealand’s best skydiving, river rafting, hiking, horse riding, and surfing spots around the North and South Island.
To further promote New Zealand’s epic off-grid spots and encourage Kiwi’s to experience new adventures, we worked with 30 outdoor enthusiasts around the country to produce “The Outsiders Guide” publication - a free manual with insights into the best Spot X’s around New Zealand. This manual acts as a guide to inspiration and includes suggestions from high profile athletes and adventurers, as well as creatives and business owners.
Someday Studios continues to be ZOOP's key brand agency, more recently activating a full rebrand as well as managing ongoing design, brand management, content creation, social media & community management, PR & communications, and website development.
